- Families
- Adult Visitors
- Kids & Students
- Educators
- Archaeologists & Preservationists
- Archaeology & Historic Preservation Events
- Learn About Historic Preservation & Archaeology
- Useful Resources
- National and State Registers
- Program for Avocational Archaeological Certification (PAAC)
- City & County Government Preservation Programs (CLG)
- Cultural Resource Management
- Permits, Statutes & Regulations
- Office of Archaeology & Historic Preservation
- State Preservation Plan
- Grants & Financial Incentives
- Event Calendar
- Economic Benefits of Preservation Study
- Grant Seekers & Recipients
- Researchers
OAHP
- News, Stories & Awards
- Useful Resources
- City & County Government Preservation Programs (CLG)
- National & State Registers
- Office of the State Archaeologist
- Permits, Statutes & Regulations
- Preservation Tax Credits
- Program for Avocational Archaeological Certification (PAAC)
- Review & Compliance
- State Historical Fund
- Survey & Inventory
- Compass
This is the old History Colorado site. Not all of the content is current. Please update your bookmarks and use the new site.
State Preservation Plan: Goal C
Shaping the Preservation Message
As evidenced through public listening sessions and questionnaires, consideration of historic preservation, pre-history, and history represent a broad variety of actions and ideas to different people, both with positive and negative connotations. Preservation is ultimately related to personal perspective, previous experience with the movement, or emotional connections to heritage and place. The Shaping the Preservation Message strategy focuses on the proactive, as opposed to reactive, promotion and messaging of the mission and vision of preservation into a single powerful, unified message. This message targets individual citizens and local communities broadly.
Objectives:
- Expand positive perceptions of preservation
- Develop promotional plan and communication strategy
- Demonstrate relevance of preservation to the individual citizen
- Implement strategic marketing initiative
- Establish historic preservation focus at the History Colorado Center
- Broadcast preservation's positive local impact
Back to Action Agenda
State Preservation Plan
Click here for the 2020 Preservation Plan summary
Click here for 2016 update summary
Click here for the full 2020 Preservation Plan
Click here for 2016 plan update
If you have any additional questions or comments related to the planning process or regarding the objectives outlined in the plan please submit them via e-mail or letter to:
Astrid Liverman, Ph.D.
National and State Register Coordinator
Office of Archaeology and Historic Preservation
1200 Broadway,
Denver, CO 80203