Shaping the Preservation Message

As evidenced through public listening sessions and questionnaires, consideration of historic preservation, pre-history, and history represent a broad variety of actions and ideas to different people, both with positive and negative connotations.  Preservation is ultimately related to personal perspective, previous experience with the movement, or emotional connections to heritage and place.  The Shaping the Preservation Message strategy focuses on the proactive, as opposed to reactive, promotion and messaging of the mission and vision of preservation into a single powerful, unified message.  This message targets individual citizens and local communities broadly.

Objectives:

• Expand positive perceptions of preservation
• Develop promotional plan and communication strategy
• Demonstrate relevance of preservation to the individual citizen
• Implement strategic marketing initiative
• Establish historic preservation focus at the History Colorado Center
• Broadcast preservation's positive local impact

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